Agency Starter Kit
Lock the scope. Brief the team. Start clean.
Download the kit — free
4 templates in one zip (141 KB). We'll never share your email.
What's in the kit
- SOW template that locks scope without scaring the client
- Creative brief template that gets you to first concept faster
- Project kickoff template — the meeting that prevents the most common project failures
- Client onboarding checklist — the first 30 days that set the tone
Templates included
Each template also has its own page with usage guidance, FAQs, and individual download.
Agency / ClientStatement of Work Template
A Statement of Work template locks scope without scaring the client — clear deliverables, milestones tied to payment, acceptance criteria, and the change-order language you need when scope inevitably moves.
Agency / ClientCreative Brief Template
A creative brief template aligns the client, the strategist, and the creative team on the one or two things that have to be true for the work to be successful — before anyone starts designing.
Agency / ClientProject Kickoff Template
A project kickoff template that turns the first meeting into the one that prevents the most common project failures — unclear scope, missing stakeholders, ambiguous decision rights — instead of just a calendar item that gets through introductions.
Agency / ClientClient Onboarding Checklist Template
A client onboarding checklist covering the first 30 days of every engagement — contract execution, kickoff prep, system access, communication setup, and the first-deliverable review that sets quality expectations. The most-skipped, highest-leverage 30 days in any client relationship.
When the kit isn't enough
AppDeck turns these templates into a live workspace — version control, permissions, signatures, and analytics built in.